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MKTG 414 course cover

Marketing (MKTG) 414
International Marketing and Exporting (Revision 5)

Revision 5 closed, replaced by current version.

View previous syllabus.

Delivery mode: Individualized study online or
grouped study.**

Credits: 3 - Applied Studies

Prerequisite: MKTG 396 or an equivalent introductory marketing course.

Centre: Faculty of Business

MKTG 414 has a Challenge for Credit option.

**Note: Students registering in grouped study, or grouped study international mode are advised that there may be some differences in the evaluation and course materials information indicated below. To obtain the most up-to-date information, contact the Faculty of Business Student Support Centre at 1-800-468-6531.

Overview

MKTG 414 looks into the business activities for planning, pricing, promoting, and directing the flow of a company’s products and services to foreign markets. International marketing should be viewed as an integrated discipline that combines several other disciplines: economics, anthropology, cultural studies, history, demographics, languages, law, statistics, geography, and international trade. This course will not prepare you to become an expert on any of the disciplines listed above, but rather, it will stimulate your intellectual curiosity on various critical issues and provide you with analytical frameworks that are necessary for understanding different cultural environments in global markets and assessing global marketing opportunities. The course also offers you ample knowledge for developing and implementing global marketing strategies.

Outline

Lesson 1: The Scope and Challenge of International Marketing

Lesson 2: Global Marketing Management: Planning and Organization

Lesson 3: Developing a Global Vision Through Marketing Research

Lesson 4: The Dynamic Environment of International Trade

Lesson 5: Cultural Dynamics in Assessing Global Markets

Lesson 6: International Political and Legal Environments

Lesson 7: Emerging Markets and Market Groups

Lesson 8: Products and Services for Consumers

Lesson 9: Products and Services for Businesses

Lesson 10: International Marketing Channels

Lesson 11: Exporting and Logistics

Lesson 12: Integrated Marketing Communications and International Advertising

Lesson 13: Personal Selling and Sales Management

Lesson 14: Pricing for International Markets

Lesson 15: Negotiating with International Customers, Partners, and Regulators

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Evaluation

Your final grade in MKTG 414: International Marketing and Exporting will be based on your performance on three assignments and a final examination. The passing grade
for the final examination is “D” (50 percent). You must also achieve an overall course grade of at least "D" (50  percent). The weighting of each credit activity is summarized below:

Assignment 1 Assignment 2 Assignment 3 Final Exam Total
15% 15% 40% 30% 100%

To learn more about assignments and examinations, please refer to Athabasca University's online Calendar.

Note: The final examination for this course must be taken online at an invigilated location. It is your responsibility to ensure a computer with an Internet connection and Internet Explorer 5.0 or higher is available for your use at the invigilation centre.

Course Materials

Textbook

Cateora, P. R., Graham, J. L., & Bruning, E. R. (2006). International Marketing (1st Cdn. ed.). Toronto: McGraw-Hill Ryerson Limited. ISBN 0-07-094877-1

Other materials

All other materials are available online from the course Web site and the Digital Reading Room.

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