Administration (ADMN) 415
Strategy and Technology Innovation (Revision 1)
Revision 1 closed, replaced by current version.
Delivery Mode:Individualized study online or grouped study.**
Credits:3
Area of Study:Applied Studies
(Business and Administrative Studies)
Prerequisites: ADMN 232, ECOM 320.
Centre:Faculty of Business
ADMN 415 has a Challenge for Credit option.
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**Note:Students registering in grouped study, or grouped study international mode are advised that there may be some differences in the evaluation and course materials information indicated below. To obtain the most up-to-date information, contact the Faculty of Business Student Support Centre at 1-800-468-6531.
Overview
Administration 415: Strategy and Technology Innovation is a three-credit, senior-level course in which students will learn how the capabilities of Internet-enabled information technology can be applied to basic business processes. Through studying a mix of the conceptual and the practical, students will think broadly about strategy as it is informed by the real-world application of e-technology. This course examines strategic planning and the application of business tools such as mission statements and SWOT analysis to value chain activities.
The concepts in this course apply to traditional organizations just beginning to integrate Internet-enabled information technology into business practices, as well as firms that understand the Internet but may not have mastered the underlying processes that enable flawless execution. The course also may be of interest to those involved in not-for-profit organizations. These agencies need to reach as many potential donors as possible and in the most cost-effective way. In the environment in which most not-for-profit agencies find themselves, administrative resources must be used wisely. The Internet supports achievement of all these objectives.
Outline
Lesson 1: A Framework for Strategy Development
Lesson 2: Using Situation Analysis to Prepare for Strategy Formulation
Lesson 3: Developing Strategy
Lesson 4: Business-to-Consumer Strategies for Demand-side Innovation
Lesson 5: Business-to-Consumer Strategies for Product and Service Innovation
Lesson 6: Business-to-Business Strategies for the Selling Chain
Lesson 7: Business-to-Business Strategies for Supply-side Innovation
Lesson 8: Business-to-Employee Strategies to Enable Innovation
Lesson 9: How-to Guide for Strategic Planning
Lesson 10: Strategy Revisited
Evaluation
To receive credit for ADMN 415 you must complete four written assignments and the final examination, as well as participate in the online Discussion Forums. Your final mark will be a weighted average of the grades you receive on these activities. You must achieve an overall course grade of at least “D” (50 percent). In addition, you must achieve a minimum grade of at least “D” (50 percent) on the final examination. If your examination grade is below this minimum grade, you will not receive credit for this course, even if your overall course grade exceeds “D” (50 percent).
| Assign 1 | Assign 2 | Assign 3 | Assign 4 | Online Participation | Final Exam | Total |
|---|---|---|---|---|---|---|
| 5% | 20% | 5% | 30% | 10% | 30% | 100% |
To learn more about assignments and examinations, please refer to Athabasca University's online Calendar.
Note: The final examination for this course is taken online, and must be taken at an invigilated location. It is your responsibility to ensure a computer with an Internet connection and Internet Explorer 5.0 or higher is available for your use at the invigilation centre.
Course Materials
Textbook
Kalakota, R., & Robinson, M. (2001). e-Business 2.0: Roadmap for success. Upper Saddle River, NJ: Pearson Education. ISBN 0-201-72165-1
Other Materials
The course materials also includes a reading file. Students will access all other materials online.
Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.
Opened in Revision 1, April 8, 2004.
Last updated by SAS 02/04/2016 08:34:06
